Justin Bieber to launch women's perfume

Justin Bieber to launch women's perfume

Lookout Beliebers! The 17-year old pop sensation is launching a fragrance, and it's for all the ladies out there—including you!  From the heart-shaped flower to the removable charms, Justin Bieber's first prestige women's fragrance is feminine to the max. Launching in June, Someday is a scent any Bieber fan will undoubtedly love.
The "fruity gourmand" formula was created by Honorine Blanc of Firmenich, and formulated to appeal to Bieber's 14- to 18-year-old core set of fans. “Let’s be real, the way a girl smells is very important to a guy," says Justin, "I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world."